The Cooking Penguin

"Direct-to-consumer, sugar-free cakes and desserts – coming soon to San Diego restaurants!" Chef Gaona is incredibly talented at balancing fluffiness, vibrance, and substance to each dessert. He asked for a penguin logo that exudes joy and curiosity, something that could bring a smile to

KICKSTARTER

WEBSITE

Brand Portfolio 2020

Dessert Mason Jar Labels 2021

4 oz. Lids

4 oz. Banded Labels

8 oz. Lids

8 oz. Banded Labels

Website UX Design 2021

I provided User Experience input and expertise, working in tandem with the Web Developer. My input focused on visual hierarchy of color, order of page content, and copy editing.

UX + WEB

marie penguinette 2021

She is a fashionista with great taste in desserts!

Disclaimer: This design was made by Chef Gaona's request. I do not agree with the ethos surrounding the historical context. Food is a human right.

Merch Link

Kickstarter video not from jaxx

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