The Cooking Penguin

"Direct-to-consumer, sugar-free cakes and desserts – coming soon to San Diego restaurants!" Chef Gaona is incredibly talented at balancing fluffiness, vibrance, and substance to each dessert. These family-friendly desserts bring smiles to customers of all ages!

KICKSTARTER

WEBSITE

Brand Portfolio 2020

A digestible guide

Dessert Mason Jar Labels 2021

Designed for retail

4 oz. Lids

4 oz. Banded Labels

8 oz. Lids

8 oz. Banded Labels

Website UX Design 2021

I provided User Experience input and expertise, working in tandem with the Web Developer. My input focused on visual hierarchy of color, order of page content, and copy editing.

UX + WEB

marie penguinette 2021

She is a fashionista with great taste in desserts!

Disclaimer: This design was made by Chef Gaona's request. I do not agree with the ethos surrounding the historical context. Food should be a human right.

Merch Link

Kickstarter video not from jaxx

Similar Projects

CU Revest is an Asset Management CUSO with a credit union board of managers that spans America from coast to coast. They needed new, comprehensive, branded materials for client distribution.

Rucktacular 2025

What began as a day of friendly scrimmages amongst California’s three inclusive rugby clubs has grown into the premier rugby festival of the western United States! Rucktacular is a celebration of Community and Sport championing inclusion, attracting over 300 LGBTQIA+ and Allied ruggers. Rucktacular 2025 was held in Agua Caliente tribal territory, otherwise known as Palm Springs!

NORAM Cup '25: All-Trans Match

The North America (NORAM) Cup is a biennial gay and inclusive rugby tournament, and the largest rugby union tournament in North America. The inaugural NORAM Cup was in 2023, hosted by the Charlotte Royals in North Carolina. The host city and club for the 2025 tournament is Boston, Massachusetts and the Boston Ironsides RFC. Similar to the Bingham Cup and the Union Cup on an international and European scale respectively and held biennially, the NORAM Cup focuses on promoting inclusivity, diversity, and camaraderie within the rugby community specifically in North America.

Are you curious what working with me looks like? Not sure where to start on your project? Let's dive in!

A podcast that delves into the invisible and forgotten histories of famous Black authors, and their words.

Golden Grid, Inc.

An independent brand marketing consult.

Deep Roots Project

Royal Kutz Barber Shop

A San Diego-based family barbershop in the La Mesa area. Royal Kutz welcomes all ages, races, and genders. The owner is the only barber I've trusted with my hair (beside myself) for the past 14 years; I felt somewhat serendipitous about these flyers being my first commission.

Cyrus J Dog Treats

A budding sustainable dog treat company, eponymous of the owner's dog, Cyrus J! Originally from an Iranian shelter, he was flown to America where he fostered (then, adopted) by his new dog-mom! If you notice, Cyrus has three legs! This lovable pup continues to bring laughter and light to every environment – now, FROM the environment, as well!

↑Back to Top